Company banks on
affordability, features and longer battery life in its battle for the regional
smartphone market
LG
Electronics’ has advanced its smartphone innovation trajectory with the
introduction of the Optimus L7 on its L-Series range of handsets
currently in the market.
The launch of the L7 is a
culmination of a sustained onslaught in the smartphone market by the company
with the model already in stores in the local and regional market.
The latest model will retail at an
introductory price of Kshs 27,000 and comes with a free 8GB memory card and a
free stylus pen for “Quick memo”. The handset also boasts of a 5Mega Pixel
camera.
Sporting a premium design and
with a largest-in-class 4.3-inch display, the Optimus L7 offers Google’s latest
Ice Cream Sandwich Android Operating System. And as part of the L-Series, it
offers timeless style without sacrificing any features or functionality.
LG Electronics East and Central
Africa Managing Director Josep Kim said the advancement of the L-Series had
brought smartphones within the reach of a majority of middle and low income
earners, a trend the company will sustain in its quest to further grow its
market share.
“For consumers desiring high-end
style and sophistication in a smartphone at the most cost effective price, LG
Optimus L7 offers beauty and performance in one smart package. Our innovation
team will continue coming up with handsets that meet and satisfy changing
consumer lifestyles,” said Mr. Kim.
At 8.7mm, the LG Optimus L7’s
slim and sleek body embodies the design-focused L-Style philosophy with an
elegant look accentuated by metallic-decorated edges, a seamless key
arrangement and the expansive 4.3-inch wide display providing optimal
readability and viewability for a superb user experience.
Users of the new model will also
get to explore the Ice Cream Sandwich Android OS on the Optimus L7. With the
smarter and faster ICS OS, users can enjoy the more intuitive user interface
and advanced multi-tasking capabilities.
The Optimus L7 also comes
equipped with an advanced six-tenth of a second autofocus camera allowing users
to capture precious scenes more accurately, whenever and wherever they may be.
“The L7 is a significant
addition to our L-Series portfolio and we are confident that it’ll prove highly
attractive to users. We expect it to be one of our most popular smartphones.”
said Kim.
In the local market, LG kicked of
their Optimus L-Series campaign with introduction of the Optimus L3 / E400
handset which runs on the ‘Gingerbread’ Operating System. This model is bigger
in size than all the other competing models with a screen size of 3.2”.
Retailing at Kshs9,999, the model features among other things “Quick Memo”
which allows for easy texting. It also boasts a battery capacity of 1500 mAh.
It popularity in the market,
especially within the youth segment is underscored by the fact that over 2500
units were sold within the first week of launch. The launching package includes
a free 4GB memory card and a jelly case at only Kshs 9,999.
Other models within the L-Series
category include the Optimus L5 which is being launched at an introductory
price of Ksh 15,000 making it the most affordable Ice Cream Sandwich OS Smart
phone. The other one is the Optimus L7 which this is the latest in the market
with Ice Cream sandwich OS and a screen size of 4.3”.
“One of LG Mobile’s differentiates
itself from competition in feature enhancements while maintaining
affordability. Our phones are usually of a bigger battery capacity (giving you
more talk-time) and our aim is being able to provide all the features and even
more at the most affordable price,” said Godfrey Ngure, Marketing Manager LG
Mobile Communications for East and Central Africa.
The phones can be found at LG Shops
spread across the country.
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