Program
to increase financial inclusion, boost EMV migration and introduce Mobile Point
of Sale systems
MasterCard and Equity Bank of Kenya
today announced an agreement at a signing ceremony in Nairobi to issue five million
MasterCard-branded debit and prepaid cards, over the next 18 months. This
program empowers African consumers to use electronic payments which provide a
safe and secure way to pay, versus cash and other forms of payment.
As
a result of the partnership, MasterCard debit and prepaid cards with chip-enabled
technology will be issued, first into the Kenyan market and then extended into Uganda,
Tanzania, Rwanda, and South Sudan, signaling the largest rollout of EMV payment
cards in sub-Saharan Africa to date. The cards will also introduce MasterCard®
PayPass™ with the first ever installation
of PayPass enabled point of sale
terminals across the region.
The
suite of products that will be made available in the East African region will
include Mobile Point of Sale (MPOS) technology which allows
merchants to receive payments via low cost add-ons linked to secure applications
on their mobile devices (such as a smart phone or tablet). This technology will extend the security
and convenience of electronic payments to merchants and their customers who
previously depended on cash to transact.
“MasterCard
is committed to extending financial
inclusion across East
Africa and the rest of the continent, introducing the unbanked and under-banked
to the benefits of electronic payments”, said Ajay Banga, MasterCard president
and CEO. “Our vision of a world beyond cash is only achievable through
collaborations with industry stakeholders, such as the Equity Bank partnership.
Working together with governments, financial institutions, merchants and
businesses, we will be able to help modernize the payment industry in East
Africa,” Banga concluded.
According
to the Finscope Rwanda 2012 survey, financial exclusion in
Kenya, Uganda, Tanzania and Rwanda stands at 33%, 30%, 56% and 28.1%
respectively, indicating the opportunity for both Equity Bank and MasterCard to
extend financial inclusion to those previously not exposed to the benefits of
electronic payment solutions.
Dr. James Mwangi, CEO and
Managing Director of Equity Bank
commented, “We aim to support East African governments in achieving their goals
for greater financial inclusion. The partnership with MasterCard will help to
solidify our position as one of the leading banks in East Africa. Working with
various Central Banks across the region is essential to understanding these
goals and designing tailor made solutions for each market. The Central Bank of
Kenya (CBK) for example estimates that if financial institutions in the region reached
the estimated 12 million Kenyans who currently have no access to formal
financial services, approximately KES 300 billion (3.5 billion USD) will be
added to the formal banking system.”
“We
have chosen MasterCard as our partner due to the fact that we have a shared
vision of an East Africa that is more financially inclusive for all its
citizens and less dependent on cash. Cardholders will be able to use their
MasterCard PayPass debit or prepaid cards at any location that accepts MasterCard
worldwide. Special promotional offers will be announced during the rollout of
the campaign,” Mwangi concluded.
Globally, PayPass
is present in 48 countries and accepted at nearly 550,000 merchant locations.
MasterCard cards are accepted at more than 34 million points around the world.
The
partnership between MasterCard and Equity Bank is part of the payments
solutions provider’s goal of increasing
its business in the region by providing added value to more customers, while at
the same time encouraging the uptake of cashless transactions in the region as
envisioned in its pursuit of a cashless global economy.