______________________________________________________________________________________________________________________________________________________________
Chevrolet
signs seven year deal beginning in 2014
General Motors and Manchester United today announced
that the world's most popular football club's shirt sponsor will be Chevrolet
beginning with the 2014/2015 season. Chevrolet, the current Official Car
Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134
year history.
Announcing the deal, signed for an undisclosed amount,
United’s Commercial Director, Richard Arnold, said:
“This is a fantastic, long-term deal for the
Club. We have been partners with Chevrolet for only six weeks, but
already they have produced some fantastic ideas that will benefit both the
partnership and our 659 million followers around the world. They are a
key partner on our current tour and I know they have enjoyed experiencing the
buzz generated by our fanatical support and the sell-out crowds in South
Africa, China, and Europe. It is a great thrill for those of us who work
with partners all year round when an existing partner steps up to being one of
our principal partners. This commitment to United and its fans will bring
real benefits to everyone who cares about the Club.”
The US-based car company will replace Aon, whose
partnership with United began in the 2010/11 season.
Alan Batey, General Motors’ North America
Vice President, U.S. Sales and Service said:
“We are extremely proud to connect our brand,
Chevrolet, with Manchester United and its passionate supporters all around the
world. Manchester United’s statistics are impressive, but this
relationship goes far beyond the numbers – this relationship is about
connecting our brand with the deep-seated emotion that surrounds the team
everywhere it goes.
"When you consider the core values of Chevrolet,
our passionate customers around the world, and our rich 100 year history, the
partnership with Manchester United is a perfect fit. And, to be only the
fifth name on the iconic red jersey is a genuine honour. We very much
look forward to the road ahead and the opportunities we have in partnering with
such a legendary club.”
Ends
Notes to Editors
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its
centennial as a global automotive brand with annual sales of about 4.25 million
vehicles in more than 140 countries. Chevrolet provides consumers with
fuel-efficient, safe and reliable vehicles that deliver high quality,
expressive design, spirited performance and value. The Chevrolet portfolio
includes iconic performance cars such as Corvette and Camaro; dependable,
long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning
passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and
Traverse. Chevrolet also offers "gas-friendly" solutions including
Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles
of electric, gasoline-free driving and an additional 344 miles of extended
gasoline range, according to EPA estimates. Most new Chevrolet models offer
OnStar safety, security and convenience technologies including OnStar
Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More
information regarding Chevrolet models, fuel solutions and OnStar availability
can be found at www.chevrolet.com.
About Manchester United
Manchester United is the world’s most popular football
club, with an estimated 659 million followers and was recently named by Forbes
magazine as the most valuable sports club in the world. Founded in 1878, the
Club has won a record 19th English league championships to add to its record 11
English FA Cups, 3 European Cups, 1 European Cup Winners' Cup, 1 FIFA Club
World Cup, 1 Intercontinental Cup and 4 English League Cups. Its Manager, Sir
Alex Ferguson, is the most successful manager in British history.
|
Jonathan Rigby Head of Marketing T +44 (0) 161 868 8985 F +44 (0) 161 868 8879 M +44 (0) 7585 908515 E jonathan.rigby@manutd.co.uk |
