LG’S WASHING MACHINE RATED NO. 1 BY UK’S LARGEST INDEPENDENT CONSUMER BODY ‘WHICH?

 

With Revolutionary Technologies, LG’s Front-loading Washing Machine Achieves Global Recognition and Becomes a Market Leader

Nairobi, July 13, 2012 – LG Electronics’ latest front-loading washing machine, Bigin 12kg, F1495BDS, has been rated number one in performance by the UK independent consumer body ‘Which?’. Equipped with LG’s revolutionary 6Motion™ technology and propriety Inverter Direct Drive motor, the washing machine has received first-class reviews from the organization, beating top class brands from around the world. LG’s washing machine is the only non-European brand among top ten rankings. Moreover, it has been rated number one for three consecutive years since 2010. 

“LG have always strived to deliver products that are built with the best technology, bringing convenience and ease to consumers’ lives,” said Moon-bum Shin, Executive Vice President and CEO of LG Electronics Home Appliance Company. “This result proves just how much our hard work has paid off and encourages us to continue improving and developing the best technology in the market.”

LG’s front-loading washing machine, featuring innovative technologies, managed to come in ahead of 23 other brands garnering a lot of attention from European consumers. They were highly impressed by LG’s 6Motion™ technology – Tumbling, Scrubbing, Filtration, Rolling, Stepping and Swing – which combines all six washing motions in a variety of ways to produce the best results, according to fabric and load size. ‘Which?’ gave the LG washing machine’s Cotton Wash, Easy Care Wash and Spin Drying five stars, the highest score possible in their rating system.

 

The Inverter Direct Drive motor, a proprietary LG technology, was also given much recognition. Thanks to the elimination of belts and pulleys found in conventional machines, consumers can enjoy the benefits of greater power, reduced energy consumption and lower noise levels. These factors enabled LG’s front-loading washing machine to achieve impressive four star ratings in the Noise category and both Energy and Water efficiency categories, illustrating the success of LG’s eco-friendly technology.

The UK’s largest independent consumer body, ‘Which?’ offers potential buyers the chance to access information, by testing products once or twice annually, helping them make good choices when purchasing products. Specific prices, performance comparisons and analyses of consumer purchasing patterns are provided to give accurate and helpful insight.