Procter & Gamble has
announced that its Pampers brand has achieved worldwide annual sales in excess
of $10 billion to become the first Procter & Gamble product to reach this
mark. This confirms Pampers’ leadership position as the number one diaper
in the world..
Pampers Brand Manager Anthony
Nganga said that the achievement reflects the trust and loyalty earned from
generations of parents adding that after its invention in 1956 Pampers
continues to drive category growth through product and marketing innovation.
“Pampers
has earned the trust and loyalty of generations of parents. It’s become one of
the world’s most iconic brands by consistently living its purpose to care for
babies’ happy, healthy development serving over 25 million babies in more than
100 countries,” said Mr. Nganga.
With regards to Kenya’s sales
contribution to the $10 billion sales per year mark, Mr. Nganga said that the
success of the Pampers brand has been due to the innovation of the brand whose
backbone has been feedback from mums. The Pampers brand is constantly
innovating and although market leader in most countries continues to strive to
provide a better experience for all babies. In Kenya Pampers market share is
65% making it the leading diaper brand in the country.
He added that Pampers is
committed to continuing to educate its consumers on the benefits of
uninterrupted overnight sleep for babies and its connection to baby growth and
development. Mr Nganga stressed the company’s commitment to assisting mothers’
help their babies have high quality skin protection, adding that, by selecting
a good quality diaper that offers high quality skin protection, mothers can
nurture a most vital asset essential to babies’ experiences of the world around
them and important to their unique and special bond.
Since its innovation in 1956,
Pampers has been improving everyday life for generations of parents and babies
with over five decades of diaper innovation:
·
In
the 1960’s, Pampers introduced Z-pleats for stretch and stay-dry lining.
·
In
the 1970’s, fastening tapes replaced pins, providing baby a better fit and less
leaks.
·
In
the 1980’s super absorbers replaced bulk pulp for better comfort and improved
dryness.
·
In
the 2000’s Pampers introduced Baby Stages of Development, a complete line of
diapers, training pants and wipes designed for every stage of baby’s
development.
Today, Pampers are made in 30
manufacturing plants in 25 countries with 25 million babies using them in 100
countries.
In line with P&G’s Live Learn
and Thrive corporate social responsibility, Pampers has partnered with UNICEF
since 2006 to help eliminate maternal and neonatal tetanus, a deadly disease
that still claims the life of a newborn every 9 minutes. To date, Pampers has
raised funds for 300 million vaccines protecting 100 million moms and their
babies. The “1 pack = 1 vaccine” program has helped eliminate maternal and
neonatal tetanus in Uganda and Myanmar.
About
P&G
P&G
touches and improves the lives of about 4.4 billion people around the world
with its portfolio of trusted, quality brands. The Company's leadership brands
include Pampers®, Ariel®, Always®, Gillette®, Oral-B®, Duracell®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Olay®, Head & Shoulders®, Wella®, Braun®, Fusion®,
Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G
brands are available in more than 180 countries worldwide. Please visit www.pg.com for the latest news and in-depth
information about P&G and its brands.
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