South African Tornado Fails
to Affect LG’s Refrigerator
as it Continues to Function
Properly even after Exposure to Powerful Winds.
DENEYSVILLE, July 24, 2012 – LG Electronics (LG) has once again
proven the amazing durability of their refrigerators in an incident in South
Africa last month. A powerful tornado tore through the region of Deneysville
located just 90km from Johannesburg. The natural disaster caused much havoc and
the destruction of many homes. Despite this, an LG refrigerator owner managed
to find his Side-by-side fridge completely intact and functioning normally.
Last month’s tornado in the
Deneysville region caused a great deal of damage to the area with one death,
several people injured and many losing their houses.
South Africa has been hit with
several tornadoes over the past year causing almost 100 casualties and
resulting in around 1000 homes being destroyed.
Mark Louw, a local resident, was a
victim of this natural disaster, having had most of his property destroyed.
After the tornado had swept through, Louw found the roof of his house had been
completely torn off and his car badly damaged by the powerful winds. Expecting
all his home appliances to have suffered the same result, Louw was naturally
taken aback by the condition he found his LG Side-by-side refrigerator in.
Despite being swept up by the tornado and hurled through a brick wall, his
fridge was found essentially intact. Although there was some damage done to the
exterior and the food stuffs inside had inevitably shifted, the LG refrigerator
was in perfect working order. Louw was deeply impressed with LG for making such
a well built product and claimed he would certainly continue to choose LG
appliances in the future.
“We are obviously not surprised by this news, as we’ve always known our
refrigerators had superior durability,” said Jin-moo Lee, President of LG
Electronics South Africa. “However, what this case does is further illustrate
the sheer brilliance of our propriety technology. We are so confident in our
Linear Compressor equipped refrigerators that we offer them with a standard 10
year warranty. South African consumers can always rely on us to provide them
with products that are made to withstand the toughest of circumstances.”
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