Epson has set sights on expanding its mobile and cloud printing services for
mobile devices such as smartphones and tablets, which allows people to print
documents and photos directly to their Epson printers from a mobile device.
The
new and expanded services being introduced into the local market include
original Epson solutions, collectively known as Epson Connect. These new
technology has already proved a big hit in other global markets and the company
is keen to expand in Kenya its current cloud printing printers’ range (Epson
Stylus PX730WD, Epson Stylus BX635FWD) by
launching in the next coming months two additional printers, Epson L355 and Epson L550, with iprint functionality. All the Workforce Pro printers being
launched globally have mobile and cloud printing capabilities.
In
recent years, increasing numbers of people have used smartphones and tablets to
send electronic mail, browse web pages, and create presentations and documents.
However, it has been difficult for users to print out their work because mobile
devices have not been equipped with a printer driver. The widespread use of
these devices has also increased demand for printing services for people on the
go who want to print documents when they are outside the office or the home.
To
meet these needs, companies like Epson introduced into the market original
mobile services which include the Email Print and Epson iPrint solutions. Email
Print is a service that allows customers to print out electronic mail and file attachments
by simply sending an email from their smartphones or other mobile device to an
enabled Epson printer. By using this service, people on the move can check mail
on mobile devices and print out essential emails and attachments such as
documents, presentations and tickets on Epson printers in their home, office,
and other locations.
Epson
iPrint is a print application for the latest iOS- and Android-based devices. By
downloading the Epson iPrint application and connecting to a wi-fi-enabled
printer, users can print out a wide range of contents ranging from photos and
documents to recipes, coupons, and web pages.
Other revolutionary technologies being employed by the company include
Epson Scan to Cloud, EPSON Remote Print, Apple AirPrint and Google Cloud Print.
Epson Scan to Cloud allows consumers to use their printer to scan and share
document or photo by emailing right from the printer. EPSON Connect-enabled
printers allow users to store their emails or account information for easy
access right from their printer´s control panel.
EPSON Remote Print on
the other hand enables users to print to an EPSON email-enabled printer
anywhere in the world right from their computer or laptop. Since Remote Print
works with any Windows® software, users can streamline their productivity
without worrying about formatting or fonts.
AirPrint makes it simple
to print emails, photos, web pages and documents straight from an iPad or
iPhone. There's no software to download, no drivers to install and no cables to
connect as the Apple device automatically connects to AirPrint-enabled EPSON
printers. Google Cloud Print allows for print on-the-go from a smartphone or
tablet using a Gmail or Google Docs account.
"Epson is delighted to announce
the launch of Epson Connect," says Mukesh Bector, Regional Sales Manager
for East Africa. "We are thoroughly committed to exceeding the
expectations of our customers, and firmly believe that Epson Connect and other
cutting-edge mobile and cloud services provide enhanced options by allowing
enterprise and other customers to connect with Epson devices wherever they may
be."
And with the uptake of smartphones set
to increase in Africa going to the New Year, the company is keen to introduce
solutions that will resonate well with consumers. According to data from InMobi
Ad Network, smartphone penetration continues to grow steadily in
Kenya, portrayed by the increase of 0.5 percent in ad impressions from Q1 to Q2
2012, to now constitute 10.4 percent of all ad impressions on the InMobi Ad
Network.
Epson
has also declared its commitment to supporting mobile solutions provided by
other companies. By supporting these solutions, Epson hopes to provide a
platform for customers to print out documents regardless of their location, and
without a printer driver.
Not only do the new
printers being introduced into the market offer a very low
cost of ownership but they are also Epson iPrint compatible. The
revolutionary mobile application will allow Epson customers to print and scan
their documents and photos using your tablet or smartphone. It also enables
them to preview and print Microsoft Office documents directly from the cloud
using advanced printing options and wirelessly scan and save files from a
nearby Epson printer.
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