In addition to Smart TV
manufacturers, organizations that contribute in different ways to the Smart TV
experience have also joined the Alliance. Qualcomm and MStar will bring their
expertise and understanding in hardware design to the consortium while Obigo, a
leading web browser provider and application developer, will provide valuable
input from a developer’s perspective. And YuMe, a provider of video advertising
software and services, will deliver knowledge and experience from the
advertising community.
“The expanding
membership of the Smart TV Alliance is clear indication that these companies
recognize the value of this Alliance,” said Richard Choi of LG Electronics,
President of Smart TV Alliance. “This is an industry coming together to solve a
common problem, which has clear benefits for the consumer. The diversity of the
Smart TV Alliance is reassuring because it shows that this is an industry
movement, not just an initiative from TV manufacturers.”
Demonstrating that
developing common Alliance specifications is not an exercise in theory only,
Obigo has developed apps based on Alliance SDK 1.0 specifications that run
consistently on TV sets from Alliance members. Consumers will be able to enjoy
these apps, including Accuweather and Vilanoise, when they become publicly
available in September. In addition, more apps will be developed and become
available through Smart TV Alliance members.
“This is an important step for the
industry. Being able to work with a much larger install base presents great
opportunities for us,” stated David Hwang, President of Obigo. “Now we can put
our energy into making our apps better instead of testing the same app on many
different TV sets. We can be a lot more productive this way.”
As different
communities in the Smart TV industry come together, the Smart TV Alliance will
announce the SDK 2.0 specifications on its website, which will be supported by
2013 products from member companies. By looking at these specifications, developers
will be able to understand what capabilities to expect on 2013 products and
plan their application development accordingly. After the specifications are
announced, the SDK software tool will be available for download from
www.smarttv-alliance.org.
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