As the burden on local mobile broadband networks continues to increase, with an
ever growing number of users expecting higher speeds and demand for capacity
more than doubling every year, global infrastructure provider Nokia Siemens
Networks (NSN) is introducing new solutions that will help deliver services
and content fluidly across a network and
ease network congestion while bringing the focus of mobile networks on customer
satisfaction.
According
to the company, the growing importance of mobility in both developed and
emerging markets is driving a massive shift in mobile broadband. The global
proliferation of smart end-devices and the increased adoption of cloud
computing has made mobile broadband the key enabler of these usage patterns.
Speaking
during the launch of the new solutions, Nokia Siemens Networks Head of Sales
for Africa Ranjith Cherickel noted that as the demand and adoption of mobile
devices and services continues to grow in Kenya, the content and services that
can be accessed on the move becomes the central value proposition of mobility,
not the ability to merely connect to the Internet.
“This
means that mobile network operators need to start moving to a model that
supports connectivity which allows users to pay for what they consume and not
necessarily how they consume it. This has a significant implication on current
network resources and infrastructure, and also impacts on the established
revenue streams of mobile network operators because, as demand grows, revenue
per bit can fall,” he said.
However,
Nokia Siemens Networks believes that with the right technology and network
architecture mobile network operators can improve network resource efficiency,
drive down opex and create a profitable business model. Its mobile broadband
development activities are based on a view of the world where in 2020 1
Gigabyte of personalized data is delivered to consumers at a cost of about US1
dollar per day (#1GBperday$).
To
achieve this, Cherickel said greater end-to-end intelligence and real-time
monitoring capabilities needed to be built into the network to efficiently
deliver a superior broadband experience. The capabilities make the network
continuously aware of user traffic demands, service needs and the resources
available to serve those demands. This enables the network to recognise where
demand is coming from and use traffic and content management to adapt itself to
cater for traffic fluctuations.
Some
of the products the company is introducing include the Liquid Radio WCDMA
software suite which boosts performance of existing WCDMA networks. Building on
the capabilities of Liquid Net, the advanced software combines three powerful
and complementary features to deliver faster data uploads and extract the full
benefit from network resources and smartphone capabilities. The feature set
therefore helps operators improve customer satisfaction and cut churn while
increasing revenue from greater 3G availability.
According
to Nokia Siemens Networks, another key aspect that is central to
differentiation in a commoditised mobile broadband market is customer service.
The CEM for Liquid Net provides insight into the experience of people using a
mobile network and converts that into specific investment and network
optimisation projects using the company’s Liquid Net software portfolio.
“The
approach extends traditional network and operational approaches by directly
linking customer and revenue insights to improving network performance. This
also helps operators to bridge the gap that sometimes exists between the
network performance on record and service quality customers experience in
reality,” Cherickel said.
The
global infrastructure company has also launched a Service Operations and
Management solution. The solution combines insights related to service
performance with operations functions to manage mobile broadband services and
tackle service degradation before subscribers experience poor quality. Together
they help bridge the gap between network operations and service provisioning so
that operators can provide subscribers with the best quality of service.
Cherickel
noted that final technological element that can help boost network efficiency
in an effort to reduce opex and drive down broadband costs are small cell
products and services. These packages offer the most profitable blend of macro
and small cells to help operators expand their coverage in areas like the home
or small office, allowing more capacity to flow through networks. This further
boosts customer experience and provides mobile operators with the best return
on investment.
He
said that all the technologies being introduced will allow operators to
optimise their investments in high-quality mobile broadband access, improve the
customer's experience at a lower cost. “This is the future of mobile broadband
and operators need to start planning network upgrades along these lines if they
wish to remain relevant in the next three to five years. There is little doubt
that the mobile broadband usage paradigm is shifting in a market that is now,
more than ever, driven by end-user demand. And what end-users are demanding is
access to low cost mobile broadband that will allow them to benefit from all
the promise and functionality that true mobility offers,” Cherickel said.
Ends......
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