LG ELECTRONICS & HOTPOINT APPLIANCES TO LEVERAGE ON NEW PRODUCTS AND CUSTOMER SERVICE IN GROWING MARKET SHARE

Leading consumer electronics manufacturer LG Electronics is betting on energy efficient, aesthetically pleasing and innovative new products, with support of a strong distribution network, to grow its market share in the coming year.

The company which has been on an innovation trajectory has announced a raft of measures aimed at maintaining its market dominance while at the same time driving the environment sustainability agenda.

Speaking during the end of year LG dealers convention, LG Electronics Managing Director Mr. Josep Kim said over the past year, the company had embarked on customer service enhancement drive aimed at ensuring that customers enjoy the best experience of its products.

“2012 has been a challenging year for LG Electronics, Hotpoint Appliances and indeed our entire dealer network. Not only have we unveiled cutting-edge technology products to the market but we have also enhanced our service offering with the revamping and official opening of the LG Customer Care Centre along Ngong Road, which complements the three existing Hotpoint service centers. On this front, we have also boosted our mobile service commonly referred to as the Care & Delight bus to ensure that our customers in remote locations are not left out,” said Mr Kim.

Mr. Kim added that the initiatives were geared towards cementing LG’s position in the Kenyan market and reiterated that the company will continue rolling out more products that address the changing preferences in this dynamic industry.

During the convention, LG also unveiled four new products that the company hopes will strengthen our position in the Kenyan market and the region at large. The new products are -84LM9600 –The World’s First 84” Ultra Definition 3D LED TV, BH9520TW – Cinema 3D Sound Bluray Home Theatre, GRP237 –Side by Side Refrigerator with Linear Compressor, non-plumbing &  hygiene filter, and the 1480YD25 - 6 Motion Washing Machine.

“These are the latest products available worldwide and bring a new generation of technology to the Kenyan market. We are betting on these products to drive our business agenda in the course of the New Year,” said Kim.

Hotpoint Appliances Managing Director Mr. Shailesh Kanani said the partnership between the two companies had grown over the years. Continuous efforts are made to provide Kenyans with the latest products, available countrywide with unparalleled backup service to ensure ultimate consumer satisfaction. Kanani thanked all the partners for their invaluable support which has enabled this growth and superior brand presence over the years.

“Through our partnership, Kenyans and other residents of the region have been assured of conveniently accessing genuine LG Electronics products whose warranty is assured at our widely spread distribution network,” said Mr. Kanani.

Regionally LG Electronics has expanded its market territory to include Zambia and Malawi while in Kenya; the company has embarked on an ambitious exercise to develop its distribution network through encouraging brand shops with the existing dealer network.

Kim decried challenges associated with land-lockedness which he termed as a major hindrance to the logistics of delivering products in most countries. The East African region is currently only served by two ports.

He also mentioned the escalating counterfeit menace as another key challenge to the company’s business in the region.

“We are however taking precautionary measures to ensure that our products are tamper proof and the technology used is beyond the creativity of counterfeiters. LG Electronics will also continue partnering with government agencies charged with eliminating counterfeits to ensure that battle is won,” said Kim.

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