CRB Africa has announced that it will be rebranding to the name of
parent company, TransUnion. The credit reference bureau was recently
acquired by Transunion, the global leader in
credit and information management, which increased its collective African
footprint to 12 countries on the continent. The official rebranding announcement
also marked the introduction of the TransUnion Kenya Financial Sector Score, a
new analytical scoring model for the financial sector, specifically developed for
the Kenyan market.
The generic score provides a globally tested analytical tool
that optimizes business customer acquisition and management practices.
Grant Phillips, CEO of TransUnion Africa Regions, remarked:
“TransUnion is pleased to be opening a new and exciting chapter in Kenya. With
operations in 32 countries around the world and 100 year-strong history in
Africa, we are proud to introduce both the TransUnion brand and our new scoring
model to Kenya.
“Scoring enables credit granters in emerging markets to make
decisions based upon tested and proven predictive criteria such as
affordability and payment behavior. It provides a truly objective view of the
consumer and helps to eliminate the need for subjective or discriminatory information
such as age, gender, marital status or even address. Through predictive
scoring, the credit process is streamlined and credit risk for lending can be
effectively managed – helping to create a positive economic impact for the
region.”
“With more than 20 years’ experience in credit referencing and debt
management in Africa, CRB Africa prides itself on our strong client
relationships, high business ethics and our deep commitment to our people and
the region, ,” said Michael Karanja, Chairman of CRBAfrica. “As part of
TransUnion, we now have the global reputation, expertise, systems and suite of
solutions to dramatically enhance the services we can offer the market.”
About TransUnion
As a global leader in credit information and information
management services, TransUnion creates economic and competitive advantages for
businesses and consumers. For businesses, TransUnion helps improve efficiency,
manage risk, reduce costs and increase revenue by delivering comprehensive
solutions that leverage data, advanced analytics and decisioning technology.
For consumers, TransUnion provides the tools, resources and education to help
manage their credit health and achieve their financial goals. Through these and
other efforts, TransUnion is working to build stronger economies worldwide.
Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and
consumers in more than 32 countries around the world. www.transunionafrica.com
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