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Today LG announced the launch of the
Optimus G, a new premium flagship device offering a unique User Experience
(UX) supported by innovative hardware performance. The powerful hardware
included in the Optimus G allows for the possibility of such a creative and
engaging UX which will enable Optimus G users to “live without boundaries.”
With a powerful quad-core processor, Snapdragon™ S4 Pro, as its base and
industry best technologies for enhanced viewing and longer battery life, LG
adds the finishing touches on the Optimus G with a beautiful sleek design
and innovative UX features. The offerings in the Optimus G will provide
users an experience currently unavailable on any other smartphone.
“The Optimus G is a groundbreaking premium device not only in the history
of LG but also in the smartphone industry,” said Dr. Jong-seok Park,
president and CEO of LG Electronics Mobile Communications Company. “With
the Optimus G, users will be able to experience unsurpassed UX features
that will allow them to perform tasks that really enhance their daily
lives.”
New Form of Cross-Tasking and Engaging UX
With reliable and speedy performance, LG’s Optimus G doesn’t solely enable
multi-tasking but “cross-tasking” of activities without limitations. If
multi-tasking applies to running various applications at the same time,
cross-tasking applies to complex tasks that can be completed simultaneously
without having to compromise other tasks. Some new UX features that will be
included into the Optimus G to showcase its cross-tasking and engaging
capabilities are:
• QSlide Function shows two different screens simultaneously on one
display. As it doesn’t just show a part of the screen but the entire screen
of both functions, the user can complete two tasks concurrently – such as
sending a text message or searching the web while watching a video;
• Live Zooming enhances the video-watching experience as users can zoom in
up to five times while the video is being streamed for a close-up of one’s
child while watching a recorded video from a school recital;
• Dual Screen Dual Play not only allows mirroring between the smartphone
and a TV, it also has the ability to display different content on each
screen wirelessly. For example, a slide presentation can be displayed on
the TV while the Optimus G shows the accompanying speaking notes;
• QuickMemo allows users to write, draw, or jot a memo with their finger
directly on the captured screen for sharing instantly with others as an
attachment or a URL. The QuickMemo can also be used as an overlay feature -
like jotting down a number using the QuickMemo and directly dialing the
number while the number is on the top layer;
• Screen Zooming allows for the zooming in and out of lists in music
player, email, text messages and photo gallery. It also offers the ability
to change the font size and screen layout;
• Application Link launches preset applications (email, calendar, weather,
etc.) when the alarm is turned off – making preparation time in the morning
go a little faster with all the information on your screen;
• Icon Personalizer allows users the ability to customize icons by editing
size and adding images so the most frequently used apps can be most easily
accessible.
In addition, smart and fun camera features in Optimus G will allow for
capturing and seizing those special moments in our lives. Utilizing the
industry’s highest resolution camera at 13MP, users will have the
opportunity to capture their favorite scenes with:
• Smart Shutter senses camera vibration or the movement of the subject and
adjusts the shutter speed for the best shot;
• Time Catch Shot enables the user to choose the best among various shots
taken before the shutter button is pressed;
• Cheese Shutter takes photos easily with voice activation command just by
saying cheese, kimchi, smile or even LG;
• Low Light Shot Noise Reduction employs a light monitoring system and
activates when the camera is used in a low-light situation for the least
amount of noise.
Design Masterpiece with Timeless Value
Inheriting LG’s design DNA and heritage, the blend of delicate design and
technology placed the emphasis on simplicity with a completely black
unibody form in the Optimus G. For this unique look, LG developed and
patented the Crystal Reflection finish, which is applied to the back of the
Optimus G for a luxurious look and feel. Crystal Reflection gives the
Optimus G’s back cover the ability to display different patterns depending
on the viewing angle and lighting. Also, the intricate polarized pattern,
which sparkles under the sleek surface, creates a three-dimensional
illusion that is eye-catching and exquisitely reminiscent of a jewel. And
finally, laser cutting gives the Optimus G a clean finish with metallic
highlights.
Unparalleled Technologies for Ultimate UX
The elegant yet sleek design and the imaginative UX experience displayed in
the new Optimus G were possible thanks to a collection of technologies from
industry-leading developers in their field.
As the first quad-core smartphone with LTE connectivity capabilities,
Optimus G complements the enhanced UX features with unsurpassed speed and
power from Qualcomm’s Snapdragon™ S4 Pro Quad-Core processor. The
state-of-the-art display technologies such as the Zerogap Touch and True HD
IPSPlus Display from LG Innotek and LG Display harmonize to offer the
slimmest, sharpest and clearest viewing experience yet. The new battery
from LG Chem has a longer life of 800 cycles, a significant improvement
over existing mobile phone batteries. An ultra high-resolution, compact
13MP camera is employed in the Optimus G to offer the sharpest photos
without pixelation – even when creating extra-large prints.
LG Optimus G will go on sale in Korea starting next week followed by key
global markets in October.
Key Specifications:
Ÿ Chipset: 1.5GHz Krait CPU Qualcomm
Snapdragon™ S4 Pro processor
Quad-Core and LTE
Ÿ Operating System: Android 4.0 Ice
Cream Sandwich
Ÿ Network: 2G / 3G / LTE
Ÿ Display: 4.7-inch WXGA True HD
IPSPlus (1280 x 768 pixels) / 15:9 ratio
Ÿ Memory: 32GB
Ÿ RAM: 2GB DDR
Ÿ Camera: 13.0MP or 8.0MP rear /
1.3MP front
Ÿ Battery: 2,100mAh (570Wh/L) / Talk
time: 15 hours / Standby: 335 hours
Ÿ Size: 131.9 x 68.9 x 8.45mm
Ÿ Weight: 145g
Ÿ Other: Bluetooth 4.0, Wi-Fi, USB2.0
HS, A-GPS, MHL and DLNA, NFC
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