Friday, 26 July 2013

Epson introduces new printers in the local market




……the printers to allow users to print wirelessly

Epson has introduced into the local market a series of printers that allow users to print documents and photos directly to their Epson printers from a mobile device.
 The move is part of the company’s strategy of expanding its mobile and cloud printing services for mobile devices such as smartphones and tablets.  At the moment, all Epson Workforce Pro printers being launched globally have mobile and cloud printing capabilities.
The Epson L355 and Epson L550 being introduced in the East African market have iPrint and e-mail print functionalities as well as three in one and four in one capabilities respectively, the latter being fax, copy, scan and print. Epson iPrint is a print application for the latest iOS- and Android-based devices. By downloading the Epson iPrint application and connecting to a wi-fi-enabled printer, users can print out a wide range of contents ranging from photos and documents to recipes, coupons, and web pages.
 Email Print on the other hand is a service that allows customers to print out electronic mail and file attachments by simply sending an email from their smartphones or other mobile device to an enabled Epson printer. By using this service, people on the move can check mail on mobile devices and print out essential emails and attachments such as documents, presentations and tickets on Epson printers in their home, office, and other locations.
 At the moment, over 105 Epson-branded printer models worldwide can allow consumers to print documents from their mobile devices. The printers come with a software dubbed iPrint which makes it simple to print emails, photos, web pages, and documents directly from the latest iOS- and Android-based devices without having to connect software, drivers or cables.
Speaking during the launch of the two printers, Epson’s Regional Sales Manager for East Africa Mukesh Bector said iPrint support is an important part of the company’s commitment to make mobile printing more convenient and productive.
"Epson's widespread support of iPrint demonstrates our global leadership and commitment to providing customers with easy printing solutions that meet their evolving mobile business and personal lifestyle," said Mukesh.
"We recognized some time ago that mobile printing wasn't just a novel idea, it was a necessary requirement for both sharing memories and mobile productivity in a rapidly changing digital marketplace. As smartphone momentum continues to grow, Epson will continue to lead the development of various innovative mobile digital imaging solutions," he added.
Other Epson products in the market that support iPrint functionalities include Epson Stylus PX730WD and Epson Stylus BX635FWD.
In recent years, increasing numbers of people have used smartphones and tablets to send electronic mail, browse web pages, and create presentations and documents. According to Mukesh, it has been difficult for users to print out their work because mobile devices have not been equipped with a printer driver.
“The widespread use of these devices has also increased demand for printing services for people on the go who want to print documents when they are outside the office or the home,” he said.
Epson has also declared its commitment to supporting mobile solutions provided by other companies. By supporting these solutions, Epson hopes to provide a platform for customers to print out documents regardless of their location, and without a printer driver.
Not only do the new printers being introduced into the market offer a very low cost of ownership but they are also Epson iPrint compatible.  The revolutionary mobile application will allow Epson customers to print and scan their documents and photos using your tablet or smartphone. It also enables them to preview and print Microsoft Office documents directly from the cloud using advanced printing options and wirelessly scan and save files from a nearby Epson printer. 
Other revolutionary technologies being employed by the company include Epson Scan to Cloud, EPSON Remote Print, Apple AirPrint and Google Cloud Print. Epson Scan to Cloud allows consumers to use their printer to scan and share document or photo by emailing right from the printer. EPSON Connect-enabled printers allow users to store their emails or account information for easy access right from their printer´s control panel.
EPSON Remote Print on the other hand enables users to print to an EPSON email-enabled printer anywhere in the world right from their computer or laptop. Since Remote Print works with any Windows® software, users can streamline their productivity without worrying about formatting or fonts.
AirPrint makes it simple to print emails, photos, web pages and documents straight from an iPad or iPhone. There's no software to download, no drivers to install and no cables to connect as the Apple device automatically connects to AirPrint-enabled EPSON printers. Google Cloud Print allows for print on-the-go from a smartphone or tablet using a Gmail or Google Docs account.

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