Epson courts financial institutions to drive sales

Epson, a global imaging and innovation company, has introduced several banking solutions as it strives to grow its business in the region.  
 The products, which include printers, projectors and cheque scanners were unveiled at a banking forum held in Nairobi organized by Epson and one of its major distributors Mitsumi Distribution. Some of the products that were showcased at the banking forum include Epson PP-50, PLQ-22CS, PLQ 22CSM, LQ-350, LX-350 printers and TM-C3400, TM-2000MJ, DS-30, TM-T88V cheque/voucher scanners and EB-485Wi interactive projector.
 All the printers, projectors and scanners are tailored for financial institutions and feature speed, quality and reliability that banks need for fast throughput and customer satisfaction.
Speaking at the forum, Epson Regional Sales Manager for East Africa Mukesh Bector said the printers, projectors and cheque scanners feature innovative technology and functionality that will help banks to increase productivity, improve customer satisfaction and reduce costs.
“What we are offering banks are proven solutions that reduce operating costs, simplify training, and speed up transactions. We are aware that with costs, regulatory complexity and economic pressures on the rise, financial institutions are seeking ways to lower operating costs, simplify internal processes and increase customer service,” he said.
Some of the printers that were being introduced have in-built high-speed duplex colour scanner which will help banks to eliminate the risk of fake cheques by combining the high resolution and high-speed scanner with an application for verifying signatures or detecting counterfeit cheques. The printer is also able to process cheques speedily with this multi-function device that reads magnetic characters on cheques, prints, and scans both sides of a cheque simultaneously.
The company also introduced scanners which include Epson TM-S2000MJ, a compact, 2-in-1 cheque/voucher scanner and endorsement printer. The printer is designed to improve efficiency and is ideal for financial institutions, restaurants and any organization needing to scan cheques, vouchers or other cheque-sized documents.
Epson Workforce DS-30 on the other hand will enable business people such as sales forces and staff at trade shows to easily manage documents in the field.  The portable A4 scanner is the first of this new range, allowing SoHos and large enterprises’ mobile workers to simply and quickly digitize paperwork both inside and outside of the office with ease.
 The DS-30 offers first class mobility because it is one of the lightest business scanners on the market at just 325 grammes and has compact proportions.  It’s easy to take anywhere as it’s powered by USB 2.0. Similarly, the company also showcased the Epson EB-485Wi, which is an intelligent and interactive projector that allows business presenters to conveniently turn any standard whiteboard or smooth surface into an interactive presentation area.
The projector it features two digital infrared pens that allow users to write with “virtual ink” on the projected area, manipulate interactive onscreen objects and features, or use them as a computer mouse. This innovative tool delivers a cost-effective solution for presenters to easily use its interactive capabilities and eliminates the need to purchase and install cumbersome dedicated interactive whiteboards.
Since opening up regional headquarters in Nairobi, Epson has been aggressive in marketing and creating consumer awareness about its range of products. The company has not only been introducing products that are tailored towards different market segments and price points but also developing new markets. 
Currently, Epson is focusing on developing the Eastern Africa Region mainly Ethiopia, Uganda, Tanzania and South Sudan using Kenya as the hub. Epson is also investing heavily in research and development. At the moment, the company re-invests six percent of its annual turnover into producing innovative business solutions. The focus now is shifting towards producing products tailored towards meeting the needs of the African market which is offering huge growth potential.